The Bicester Village Collection
As our very first client retainer won back in 2009,
The Bicester Village Collection – a collection of nine shopping villages across Europe - holds a special place in our hearts. We’ve gone on an incredible journey with the brand, from running a rigorous press office to ideating social content.
Today we promote the brand in Singapore and Malaysia – two key feeder markets. Our challenge is to maximise global assets, pushing the boundaries to re-package content and create news that will resonate with the shopper in all of us.
This can mean taking media and influencers to Europe to experience the villages first-hand, or commissioning a shoe survey and designing an infographic that uncovers local shoe trends.