Ever wished you could see and play in snow without having to leave our sunny shores?
We supported the launch of “Ice Magic: The Great Fantasy on Ice”, the biggest pop-up winter-themed attraction to ever set foot in Singapore. We worked on a fully integrated branding and marketing campaign, creating the look and feel for the entire Ice Magic brand from scratch.
We adapted the branding onto both digital and physical collaterals, and created a wide range of marketing assets for online, earned and paid media, as well as social media as part of the integrated marketing campaign. We also tapped on our strengths in KOL engagement to further increase the reach of our campaign, giving an exclusive sneak peek into the events.
Our integrated efforts paid off more than we (and our clients) anticipated, with the venue being sold out within days of launch. We sprung into action and took over Ice Magic’s social media accounts to help manage enquiries and queues, and oversaw the communications for the event’s extended run.