How do you communicate insurance protection benefits while tackling sensitive subjects like death and disability?
Introducing Singapore’s first “Museum of Claims” - an AR-led online and offline interactive art exhibition featuring four re-created iconic statues of the world – Apollo, Venus de Milo, Euripides and Bathsheba. Through creative storytelling, the public was invited to reimagine these ancient tragedies across a series of engaging interactions over social media, outdoor and online activations.
By “scanning” each statue, visitors could view details of its broken limbs and critical illnesses from a medical perspective, and match the severity of their conditions against Manulife’s broad range of protection and critical illness plans.
The activation was amplified through media coverage and a campaign film with over 2.2 million views. The result was more than 3,000 disability protection policies sold during the campaign period and a 4x increase in average weekly leads.