Singapore Science Festival 2020
first-ever virtual Science Festival
In our third year as Singapore Science Festival’s agency of record, we were challenged to create a COVID-adapted virtual experience and drive participation for a first-ever digital edition.
We conceptualised a rallying theme Empowered by Science to showcase how the human spirit is limitless when wielding the power of science, especially in these times.
We designed and ran an integrated campaign to promote multiple events which made up the festival. This was underpinned by social media, influencer engagement, targeted digital ads and partnerships amplified by media engagement.
Not only did we generate over 200 pieces of earned coverage and drive a 10% increase in Facebook fans, we also set a new Singapore record for the most number of people conducting a virtual experiment together.